Conversation flow
Visual call script. Use it when the conversation must follow stages, branch on known conditions, or run tools in a fixed order.
Agent workflow
Lifecycle canvas on the agent. Use it to attach knowledge, pre-call and post-call integrations, extraction, and webhooks around the call.
Event-to-call workflows
Workspace Workflows. Turn CRM, HTTP, or API events into outbound calls, delays, and follow-ups without rebuilding the agent prompt.
When to use each
A Conversation Flow agent still has the Agent / Workflow switcher. The canvas is the call script. The Workflow view is the lifecycle around that script.
Event-to-call workflows sit beside campaigns. Use a campaign for a contact list you already have. Use Workflows when each call should start from an incoming event, a previous step’s result, or a Run via API request.
Recommended path
1
Choose how the agent talks
Start with a single-prompt agent unless the call must follow a fixed order. Switch to a conversation flow when stages, branches, or tool order matter.
2
Wire the call lifecycle
Open Workflow on the agent. Attach knowledge bases, pre-call lookups, in-call tools, extraction, webhooks, and post-call integrations.
3
Test, then publish
Preview in the browser, then run a simulation suite before you route a number or campaign.
4
Start live traffic
Assign a phone number or number pool, or build an event-to-call workflow that dials the published agent.